9 reasons your eCommerce business needs a chatbot

HelloFresh’s chatbot, Freddy, is used as a customer support bot to cut wait times for customers. Freddy can respond automatically to numerous customer queries, and many customers interact with the bot before speaking to a human customer support representative. Depending on whether customers are in a rush or take their time, they can also provide quick responses.

This study aims to explore consumers’ trust and response to a text-based chatbot in e-commerce, involving the moderating effects of task complexity and chatbot identity disclosure. All they can do is text the chatbot and get their questions answered within seconds. Such proactive customer service helps businesses not only earn the loyalty of customers, but research also suggests that customer-centric companies are 60% more profitable than companies that aren’t. A chatbot, without being intrusive, can push notifications about new product releases and offers, keeping the customer’s preferences in mind. E-commerce chatbots can also be used to broadcast messages and create tailored campaigns for every user.

Shop Vendor Application Chatbot

Sephora also launched a chatbot on Kik, the messaging app targeted at teens. It offers quizzes that gather information, and then makes suggestions about potential makeup brand preferences. Consumers value them for spot-on product recommendations, improved customer experience, and a self-service option. But if you’re looking at implementing social media and messaging app chatbots as well, you can explore all our apps. A consumer can converse with these chatbots more seamlessly, choosing their own way of interaction.

As mentioned above, AI chatbot communication is more natural than programmed chatbots and has the business objective to convert visitors into leads. One of the main objectives of lead generation chatbots is to answer questions and push visitors down the correct funnel. A great sales assistant can completely transform a shopping experience.

Enhancing chatbot effectiveness: the role of anthropomorphic conversational styles and time orientation

The advantages of chatbots in e-commerce business can vary from one e-commerce business to another. Again considering Ochatbot, they have pricing plans for every eCommerce business. Chatbots for small businesses are cost-efficient and reduce support ticket maintenance and Ochatbot has a pricing plan for small businesses as well. In addition to this feature, Ochatbot ensures to remind the customers who leave their carts without making purchases. People may leave their carts due to certain reasons, such as if their desired product ran out of stock. Chatbots also analyze the purchase intent and commonly asked questions of potential customers.

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